Question: Are Environmental Non-Governmental Organizations (eNGOs) Greenmailing the Seafood Industry?


The question and following article was posted by Mark Soboil on the Marine Economic Development (MED) website:

When trying to wrap ones head around the term sustainability it becomes apparent that there is need for clear and specific sustainability criteria, including the evidence required to show that they are met, and the flexibility needed to encompass all the various circumstances and approaches in fishery management that can deliver responsible and sustainable utilization.

Since it is not sufficient for industry, government or non-governmental organizations (NGOs) to simply state that a fishery is sustainable, eco-labeling schemes have been created to help certify and promote labels of products from well-managed fisheries. At first glance this seems to be the solution to managing the fluctuating criteria for sustainability, but the reality is that these schemes still do not solve the problems facing sustainability compliance. The main concern with many schemes is that because they focus on issues related to the sustainable use of fisheries resources, without substantive requirements around what is sustainable, different standards of proof can be accepted.

This in turn leads to arbitrary certification processes as a result of misleading information that has been used to present an image of sustainability, often called, greenwashing. The other potentially more worrying result is greenmailing, where schemes basically blackmail fisheries into buying into their eco-labeling schemes. This is achieved by the threat of being unable to enter certain markets without their eco-label and once the fishery has paid to enter the scheme, they are threatened with bad press that could mean the end of a company for non-compliance, even when the environmental standards are economically prohibitive.

But, if the eco-labels have the best interests of the environment in mind, is a little pressure on fisheries to comply really such a bad thing? Perhaps not if the results and standards were consistent, but many self-governing schemes are making their own rules, a dangerous recipe when the seafood economy is at stake.”

I find myself agreeing wholeheartedly with Mark Soboil here.

The Marine Stewardship Council (MSC) has just overhauled the MSC standard again. Many of these new changes are issue based and have the effect of the shifting the bar, and moving the goal posts.

See the MSC Improvements Page for the extent of the changes to the MSC Fisheries Certification Requirements.

MSC ecolabel

MSC ecolabel (Photo credit: Wikipedia)



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