According to Radio New Zealand:
Sanford is working with the Government in trialling secret new technology that will significantly change the way fish is harvested and marketed
Chief executive Eric Barratt, who is stepping down in December [after over 15 years at the helm], said the new technology potentially improves the quality of the fish caught and he’s hoping the company can move into commercial trials later this year.
“Fish is caught in a different way that substantially improves the quality. Even fishermen who see fish coming on board caught by this method are saying ‘I never knew that fish had that natural colour in it’.”
I am definitely intrigued.
- Sanford trials new fish catching technology (radionz.co.nz)